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02 February 2010

Americas Best Value Inn is First National Hotel Chain To Implement Biodegradable Bathroom Amenities System-Wide


(CLEVELAND, February 2, 2010) - In a historic moment for both the environment and the lodging industry, Vantage Hospitality Group announced today that all of its nearly 900 Americas Best Value Inn and Canadas Best Value Inn properties throughout North America will carry biodegradable packaging in their guest rooms, including shampoo, body lotion and bath soap.

Although the 'green movement' has been making steady progress throughout the hotel industry for several years, Americas Best Value Inn is the first national hotel chain to make such a strong and all-encompassing commitment.

guest amenities are going green"This isn't just a commitment to the environment, it's a commitment to our hotel owners and guests," said Roger Bloss, CEO, President and Founder of Vantage Hospitality. "Americas Best Value Inn has grown tremendously since we began 10 years ago and we plan to be around for a very long time. Therefore, we need to make sure we maintain the cities and towns where our properties are located and where our guests reside by not contributing unnecessarily to the local landfills. In addition, our hotel owners can rest assured knowing that there is no additional cost for these new amenities."

The facts are alarming: 3.5 billion bottles and caps go into landfills every year in the U.S. alone; it takes 450 years for a plastic bottle to break down in a landfill; and 95 percent of plastics are not recycled and wind up in landfills.

To help solve the problem, Vantage has partnered with Concept Amenities, whose products include an organic enzyme called Eco Pure that allows the bottles to biodegrade in a landfill in less than nine years instead of centuries. Americas Best Value Inn properties will begin to carry the biodegradable packaging in March as their current amenity supplies are depleted.

Gary Coward, Senior VP of Concept Amenities, Inc. (USA) stated, "We are excited to launch this truly revolutionary product and we are pleased to share the stage with Vantage Hospitality and the fastest-growing hotel chain in America. Americas Best Value Inn is the first national brand to offer ERP" biodegradable guest amenity products. With over 50,000 active rooms in service, that's a lot of little amenity bottles and caps each year. We are pleased to know that together, we are having a positive impact on our environment."

About Vantage Hospitality Group, Inc.
Vantage Hospitality, parent company of Americas Best Value Inn and The Lexington Collection, is the 10th largest hotel company worldwide and the only hotel company to be listed on the 2006, 2007, 2008, and 2009 Inc. 500/5000 List of Fastest Growing Private Companies. Vantage Hospitality's first hotel brand, Americas Best Value Inn, a leader in the limited-service segment, has grown to nearly 900 properties throughout North America and China in just 10 years of operation, earning it the title of Fastest Growing Hotel Chain four years in a row. The company continues to grow with The Lexington Collection - the only membership hotel brand in the upper-mid to upscale lodging segments. Hotel owners worldwide have embraced Vantage's innovative Freestyle Brand Affiliation Model that offers members low, flat fees; short-term contracts; and a voice and a vote in each brand's direction while providing the most comprehensive resources in the lodging industry. Visit www.AmericasBestValueInn.com and www.VantageHospitality.com for more information.

About Concept Amenities
Concept Amenities is a world leader in the supply of amenities that deliver on quality, luxury and style. For over 27 years they have established expertise in all areas from design and formulation to production, dispatch and delivery. They have developed a comprehensive range of exclusive amenity lines, each with its own distinctive appeal. They contain the finest formulations that are created using natural botanical ingredients, sophisticated fragrances and a rich array of natural and organic extracts to truly nourish the skin, body and soul. Visit www.conceptamenities.com for more information.

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